How to Make Your First 10 Reels as a New Brand

If you’re launching a business in 2025, your first 10 Instagram Reels can set the tone for your entire online presence. At Pixel Management, we’ve worked with new brands who had zero content experience and helped them create Reels that not only looked professional but also attracted their first real audience. The truth is, you don’t need a big budget or a film crew — you need clarity, consistency, and a plan.

Your first Reel should be your introduction. Keep it simple: who you are, what your brand does, and why it exists. This isn’t about selling right away — it’s about letting people connect with the face or story behind the brand. If you’re a skincare clinic, show your space, your team, and the values that guide you. If you’re a product-based startup, film an unboxing or behind-the-scenes glimpse of production.

From there, your next few Reels should focus on value. Content for beginners works best when it solves a problem quickly. For example, if you’re in beauty, create a 15-second “3 Tips for Glowing Skin” video. If you’re a café, share a quick coffee hack or recipe. The key is to make content viewers can save and share — two actions that signal the Instagram algorithm to boost your reach.

Once you’ve given value, it’s time to start building trust. Use one or two of your first 10 Reels for testimonials, product results, or transformations. If you don’t have customers yet, share your own experience with the product or service — authenticity is better than silence. Brands like Glossier and small-scale sellers alike use this approach to warm up their audience before making direct offers.

Don’t be afraid to mix in personality. People follow people, not just logos. A Reel showing your daily routine, a time-lapse of you preparing an order, or even a fun take on a trending audio can humanize your brand. At Pixel Management, we’ve seen that even one authentic, relatable Reel can outperform a polished promo video in engagement.

For your final few Reels in the starting batch, guide viewers toward action. This doesn’t mean hard selling — it means making your next step clear. Invite them to follow for more tips, visit your profile link for a free resource, or DM you with questions. The more you invite engagement, the more the algorithm will help you.

The beauty of this approach is that it builds both awareness and trust before you ever run an ad. By the time you’ve posted your 10th Reel, you’ll have a foundation of varied, purposeful content that works like a mini portfolio for anyone discovering your brand.

If you’re struggling to plan or film your first Reels, Pixel Management Reels coaching sessions are designed for beginners who want fast results. We’ll walk you through script ideas, filming tips, editing shortcuts, and posting strategies so your first 10 Reels aren’t just content — they’re your brand’s launchpad.

Ready to start strong? Visit pixelmanagement.media to get your custom Reel plan.